The Great Resignation has turned into many things: a labour movement, a shift toward remote work, and a statement against toxic workplaces. Perhaps you joined the Great Resignation, leaving your 9–5 to pursue your dreams of entrepreneurship. Or perhaps you’re a current business owner wondering why it’s so hard to…

What do you do? Many of us were raised to define ourselves by our professions. But what if our profession isn’t easily described? After all, you’re not just an “entrepreneur.” But saying you’re a “retail store owner” or “personal trainer” doesn’t quite cover it, either. Your situation is complicated. And…

Easier said than done, right? I’ve never met an entrepreneur whose goal wasn’t to grow their business in some way. Even if they didn’t want to expand their offerings, they still wanted more revenue. Better yet, they wanted to earn money while working less. …

If you’ve followed me for any amount of time, there’s a good chance you’ve heard me talk about the 5 Ps of Business. These pillars — Promise, Product, Process, People, & Profit — are all essential to success. But without one of them, your entire foundation crumbles. That’s People! People…

Podcast platforms can and often should be a central part of your marketing. They help you build subject authority and grow awareness of your expertise. This spreads word of your name with the audience. Let’s talk about why people love podcasting. There’s some interesting benefits from being a guest on…

Easier said than done, right? I’ve never met an entrepreneur whose goal wasn’t to grow their business in some way. Even if they didn’t want to expand their offerings, they still wanted more revenue. Better yet, they wanted to earn money while working less. That freedom is the whole point…

Why Your Business Needs YOU, Consistently In all the talk about marketing and advertising, we often forget one key branding tenet. We’re talking to our audience, not just about our business. Imagine seeing a social post from a local startup. It lists all their amazing accomplishments, then asks you to support them. You’ll likely ask yourself…

From “when are you free?” to “what’s next” Centuries ago, we relied on slow methods of communication. It took months, sometimes years, to connect with people far away. As we moved into cities and work became more industrial, all that began to change. Eventually, we expected rapid communication. Our society…

One of the biggest mistakes new entrepreneurs make is assuming they must “do it all.” Even if they hire employees, they cling to their workload. That can lead them to become a tough boss, a workaholic, or both. …