Achieving Business Success: Aligning Your Products with Your Promise

As business owners, we often find ourselves with a plethora of products to sell, but the problem arises when these products are not aligned with our business’s promise. Are you facing this issue in your company? If so, don’t worry, there is a way to fix this. In this article, we will dive deep into how you can align your business’s products with your promise and take back control of your product offerings.

First and foremost, it’s essential to revisit your company’s Promise. When you first started your business, you had that promise in mind, and over time, itl may have changed. It’s crucial to take a step back and evaluate whether your products still align with your promise. If not, it may be time for to look at making some change. Industries evolve, and what you were offering previously may now be outdated. The question you need to ask yourself is, “Are my products helping my customers lead a better life?” Whatever the answer may be, you’ll have a clear idea of where to bring your product line.

Once you’ve evaluated your product offerings, it’s time to parse off 10% of your offerings. These are the products that are no longer valuable…