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As I’ve often discussed in my writings and podcasts, entrepreneurship always involves sales. All business owners rely on selling in some way. You must persuade someone to give you time, money, or both, and that act of persuasion is a type of sale.
Unfortunately, salespeople often get a bad rap. The good ones are often overshadowed by the pushy ones. And that’s why many entrepreneurs struggle to pitch to stakeholders or grow their enterprise: they don’t consider themselves salespeople, and they’re afraid to seem pushy or negative.
I am in no way saying that salespeople are not good people — simply that entrepreneurs are often wary of selling. The truth is, if you are a good human, you’ll be better at sales. Here’s what that might look like.
Cultivating a Money Mindset
If you want to run your own business, money is probably a motivating factor, because it can make it easier for you to have a better life and future. We know that money can’t buy happiness, but it can certainly make certain things easier. And yet some entrepreneurs get uncomfortable about money. They don’t want to seem money-hungry. They’re not sure how to ask for money in exchange for the value they provide. They may even be apprehensive about getting rich.
