Let’s dive into something critical: your business and its role in the community. You might think your main job is to pull in profits, and you’re not wrong. But there’s more to the story.
The Big Picture
Your business isn’t an island; it’s part of a community, be it physical or virtual. This community shapes your success. Engaging with it isn’t just “feel-good” stuff; it impacts your bottom line. Companies that give back see better customer loyalty and happier teams. So, it’s a win-win. Your team feels proud working for a purposeful business, and that boosts morale.
Get Tactical
Take a pause and think about your unique skill set. Maybe you run a tech company. How about offering coding classes to underprivileged kids? If you’re in the food industry, you can team up with your local food bank. For example, in my business, we have a donation box for footwear. We refurbish the shoes and give them back to those in need through the food bank.
Leverage Your Team
If you’re unsure which cause suits your business best, just ask your team. They’re also part of the community and might offer perspectives you haven’t considered. Who knows, you might spark a…
