Fail Fast to Succeed Sooner

Pete Mohr
3 min readJan 16, 2024

Every entrepreneur dreams of a clear path to success, but what if I told you that the quickest route involves stumbling a bit? Yes, you heard that right. Stumbling — or more precisely, failing fast — can be your secret weapon.

When you’re at the helm of your business, each decision, from launching a new product line to trying a fresh marketing approach, is loaded with potential. But not all will be winners, and that’s perfectly okay. In fact, it’s necessary. Think of it like A-B testing in real life: you’re not taking wild guesses but making well-informed, strategic moves.

Why Fail Fast?

Here’s the deal: Failing fast isn’t about haphazardly leaping into the unknown. It’s about quick experimentation, learning from what doesn’t hit the mark, and adjusting course promptly. It’s this agility that can turn a small-scale trial into a major breakthrough, saving you time, money, and energy.

Consider the giants of today like Uber and Airbnb. Their paths weren’t linear ascents to the top; they were roller coasters of rapid iterations and adjustments. It was their readiness to fail, learn, and pivot that carved their names into their industries.

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Pete Mohr

Helping business owners transform from operators to owners of their businesses.