The digital revolution has happened — or really, it’s still going on. Businesses are seeing a greater need to use digital tools, whether for marketing, sales, or operations. Even before the pandemic, there was huge pressure to go digital. People love the convenience of shopping online, and they expect every business to have a website — perhaps even some social media.
Now, many teams have gone remote as work-from-home became necessary. And it looks like those arrangements are here to stay.
As a business owner, how can you juggle all these digital transitions? Is it really possible to build and maintain a strong team over Zoom calls? Which digital tools can streamline your operations, and which ones are overkill?
These are all good questions with no easy answers. To achieve digital confidence and build momentum in your business, you must gain clarity.
It all starts with a good understanding of your business that encompasses the 5 P’s: Promise, Product, Process, People, and Profit.
Keep Your Team Digitally Connected
Many business owners are making a huge push to get people back in the office. I understand that feeling. When your business has a brick-and-mortar location, it’s hard to replace those in-person connections. But it is definitely possible.
When your employees want to (or have to) work-from-home, it’s still important to cultivate that team dynamic. Also, perhaps you want to expand your team. There are talented people around the world. Could a 100% remote position provide value to your business without taking up precious office space?
That’s what many business owners are discovering. And when many qualified workers prefer work-from-home, you may find that your best people aren’t even in your city. So, it’s worth your consideration to build remote or hybrid teams.
The secret is to leverage those new digital tools to keep everyone in touch. You don’t have to give up team-building exercises or holiday parties. Think outside the box. Here are some ideas:
• Block out a regular “water cooler” time where everyone is available to join a chatroom and brainstorm ideas.