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Entrepreneurship and ambition — they go hand in hand. Whether you’ve got a great idea for a product or a desire to work for yourself, you quickly develop a passion for your business.
That’s the easy part. Going to market … not so much. Suddenly, you’re facing the prospect of building a brand and, even scarier, making sales.
Sadly, many entrepreneurs struggle to make their businesses a reality. Even if the product is great, you must position yourself in front of the right people, in the right way. And as many of us are idea-makers rather than sales reps, that’s a huge hurdle to overcome.
Trust me when I say that you can learn and refine your selling and marketing skills. The key is to shift your perspective from your desires to what your ideal customers truly want.
Selling A Promise, Not a Product
We’ve all seen ads with a laundry list of features and generic sales language:
“The Industry’s #1 Product”
“Satisfaction Guaranteed!”
“100% Pure and Natural!”
That sort of language becomes noise after a while. Especially when you’re breaking into your industry, you must speak directly to your target audience.
