Why Your Business Needs YOU, Consistently
In all the talk about marketing and advertising, we often forget one key branding tenet. We’re talking to our audience, not just about our business.
Imagine seeing a social post from a local startup. It lists all their amazing accomplishments, then asks you to support them.
You’ll likely ask yourself, “why? What’s in it for me?”
That’s human nature. And many business owners stick to this “me first” attitude. They talk about themselves rather than you.
As an entrepreneur, you’re more than the idea person. You’re also the human touch. To stand out in the crowd, you need to show up for your ideal customers.
Here’s how to shift your marketing and advertising to become more conversational — so your brand can be compelling.
Declutter Your Digital Presence
One of the biggest mistakes among entrepreneurs is to overload their digital channels. You need a website and email list, right? Plus all the social networks, a YouTube channel, a Discord server…
Nope, not true. Think about it. Can you authentically and meaningfully show up to all those channels consistently? That’s a lot of effort for potentially little…
