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The double-edged sword of technology
It’s difficult to be an entrepreneur these days without the Internet. Even if you have a brick-and-mortar business, odds are you use digital marketing to attract customers. You likely have a company email and task management platform. Your inventory management and payroll solution are online. Perhaps even your phones are VoIP.
Technology certainly opens a lot of doors… but it can also distract us from our most important work. Have you ever found yourself obsessively checking your work email? Or spending half the day fussing with a new “time-saving” business app?
Let’s revisit the role of technology in our business. As with anything in life, moderation is key.
The Internet and our mental health
Digital entrepreneurs are on the rise. Content creators, eCommerce business owners, virtual assistants… there are countless opportunities. Meanwhile, even those of us with brick-and-mortar enterprises find ourselves glued to our devices. No one walks in off the street anymore. They Google us, they scope out our social media, and they want to place online orders and pick-up in-store.
Almost all entrepreneurs need to have some sort of technology… and that becomes exhausting. It’s…
