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When you’re an entrepreneur, you spend most of your day communicating. Whether it’s talking with your team or trying to convince the masses to buy what you’re selling, good communication is essential to a successful business. Whether by text, email, Slack or in person, a good part of your day is spent communicating. But, there are 3 common pitfalls that many entrepreneurs fall into without even knowing.
They Talk About Themselves & Their Story
Maybe your story is a big part of your brand, but just telling your story over and over isn’t the way to go. When you communicate, you need to relate it to your listener. Humans are essentially self-centred. They want to know what someone can do for them.
Ask yourself these questions. What does your target audience want? What can you do for them? How can I use my experience to sell my products or services by giving them what they desire instead of telling them what they need?
Show them the benefits of what you offer, not just the features.
They Don’t Know Their Audience
Know your demographic. If your target audience is middle-aged working women, where do they work? At-home or in an office? Kids or no kids? What’s their buying…
