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Almost every entrepreneur needs content marketing to grow their brand. It’s usually the easiest and most cost-effective way to get your customers’ attention and demonstrate your expertise. Plus, it’s the first step toward providing value — the key ingredient in earning brand loyalty.
Many entrepreneurs get overwhelmed by the idea of content marketing. Which kind of content works best? What does your audience want to see? And most of all, how will you find time to do it all?
As with pursuing any sort of entrepreneurial freedom, it comes down to the 5 Ps. I developed these to help entrepreneurs overcome their frustrations. They definitely apply to content marketing as well!
Let’s take a look:
Promise
Everything you do in and for your business should stem from your promise. Who do you want to reach in your business and what problems are you solving for them? Those answers should shape your content marketing strategy.
Your content should complement whatever you’re offering. If you promise eco-friendly cosmetics, you could publish a blog about reef-safe sunscreen or host a podcast about vegan makeup products. If you aim to help pet owners take better care of their animals, you could create nutrition guides for cats and dogs or produce videos about basic pet health.
