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How to Sell Without Being “Sales-y”
After years of talking to business owners, I’ve discovered two characteristics that most of them have in common. First, they want more freedom in their lives.
And second, the main thing holding them back is an aversion to selling. They either have a fear of selling or they consider it unpleasant — perhaps even unethical.
As the pushy car salesman and Avon lady stereotypes have often proved accurate, I’m not surprised. Selling seems difficult at best, predatory at worst. Many entrepreneurs just want to put their great ideas into action.
“Do I have to sell to people?” they ask. “I’m not good at it — maybe I’m not cut out for this.”
To answer the question in a nutshell…yes, you must sell. But honestly, everything is selling. And to be good at it, you need only be human. So, good news, if you’re reading this, you qualify!
What do I mean by “everything is selling?” Contrary to the stereotypes, the art of selling is simply empathizing with someone’s problem … then offering a solution.
As an entrepreneur, you’ve got something to offer. Your task is to link it up with the people who need it most.
