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Especially in this digital era, many entrepreneurs are content creators, AKA solopreneurs. They rely heavily on their personal brand to gain an audience.
However, all entrepreneurs benefit from a strong personal brand. That’s because people are more interested in the human behind the business than in the business itself. They buy from those they like, not just from who has the best thing.
I can hear the panic already. “I’ve already spent so much time developing my company brand, now I have to develop a personal brand as well?”
Yes. But don’t worry, it’s not as difficult as you might think. It comes down to forging a strong, authentic connection with your potential audience. And to achieve that, you need a personal brand.
Don’t try to hack it
Every entrepreneur gets the advice to choose their niche and pursue that with all their might. However, this may not be the best approach. Marketing and branding do not depend on a simple formula. You must have meaningful and relevant conversations with your ideal customers.
It’s common practice to declare a target persona or ideal client avatar for your business. However, treat those as guidelines rather than hard and fast rules for engaging your audience. No one likes to be put in a box, and so you must be…
