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Entrepreneurs that have been in the business world for more than a minute will tell you that there is more to running a successful company than just trying to make money. Some nuances go deeper than this singular goal. You have to have a plan, a strategy to keep the wheels turning smoothly.
This is commonly referred to as the “process”. It is the guiding map to get from opening your doors to franchising, to becoming a brand powerhouse. It sits in the middle of the 5 P’s and carries a lot of the responsibility for your business’s success.
For clarity, the 5 P’s are promise, product, process, people, and profit.
What Process Does
When drawing out your road map, the process is put in place to help you evaluate and simplify all those daily struggles to make your work as low-stress as possible. It prevents that feeling of being overwhelmed and offers a place to return to when you feel off track.
A lot of business owners “wing it.” There is an old saying that fits into this concept of the process very well: Those who fail to plan, plan to fail. Persons who think they have a handle on business…
