The importance of working in your zone of genius

Tell me if this sounds familiar: you had your great idea for a business. You put it into action and it starts to take off. You’re riding that entrepreneurial high — and then, you start drowning in to-dos. You have to manage the books. File taxes. Update social media. Recruit new employees. Respond to emails. The list goes on and on and on. Suddenly, you’re working long days and your business doesn’t seem like your own anymore.

This is called working in your business, and it defeats the purpose of being an entrepreneur! Instead, you want to have time and energy to work on your business. To do that, you need to embrace your unique ability — and delegate anything that doesn’t require that.

The Workaholic Entrepreneur

As entrepreneurs, we feel ownership of our businesses. That’s a good thing! But we’re also doers, and we want to be sure it’s done right. Especially when we’re first starting out, we tend to take it all on. This leads to that particular kind of workaholism that only entrepreneurs have: you’re so consumed by your business that you’re constantly checking email, running admin, etc.

What happens, then, is that you devote so much time and energy to these additional tasks that you don’t have any left for your unique ability! Your core competencies are what got…