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In the world of business, it’s inevitable to have competitors that offer similar products, services, and experiences to what your own business offers.
This is the very reason why you’re supposed to set your business apart from the rest.
The struggle most businesses face with this, however, is that they don’t have the laser sharp focus they need in order to properly differentiate their business from their competitors.
After all, there is a proper method to determine how to find your business’ niche, and to finally apply this knowledge to your future branding and strategies.
So how is this possible with today’s seemingly cutthroat ecosystem of business and capitalism?
Keeping the Triangle in Mind
A common mistake businesses make when it comes to setting their business’ goals and intentions is choosing to focus on what everyone wants. While wanting to be the best in every aspect is ideal and well-intentioned, in reality, this only creates a scattered business plan and business method.
