Member-only story
Running a business tends to make your to-do list quite long. This cuts into your freedom and keeps you from growing — or enjoying! — your enterprise. The more you can simplify, the better. You may know that delegating and automating your tasks can help you gain more freedom. And you should eliminate as many tasks as possible.
That’s easier said than done. One area where many entrepreneurs struggle is their marketing. It seems to always take time and money — potentially with little payoff. However, you don’t necessarily have to “spend more to make more.” The opposite is often true.
As with many business problems, the solution is to simplify. Then, you can truly connect with your audience and convert more prospects into loyal customers.
The Problem with Digital Marketing
Digital marketing certainly solved many entrepreneurial woes. You can avoid the costs of printing, mailing, etc. But with all these digital channels, it’s easy to put your eggs in the wrong basket. Which channels do you need? Facebook? Instagram? YouTube? TikTok? You know you need to be where your customers are — but what if they’re on all of those channels?
Spreading out across the digital multiverse can dilute your message and drain your budget. Even if you’re not…
