What’s the Heart of your Business?
Running a business may seem like a complex set of tasks, goals, and revenue-generating tactics, and in one way, it is. However, the core element that drives your success is what could be called the heart of your business. What values do you hold dear? What makes you get up in the morning? And most importantly, why do your customers love you and want to do business with you?
Identifying the heart of your business isn’t about getting mushy — it helps you identify the energizing pulse behind your core value. That’s what attracts your clients and motivates you to grow your enterprise. But to fully appreciate your “soul” purpose in entrepreneurship, let’s explore a few key tenets.
Mindset is Everything
We’re always talking about the entrepreneurial mindset: risk tolerance, a passion for progress, and so on. But let’s not forget the most important aspect of mindset: your deep understanding of your Why. Why did you launch your business?
That “Why” leads to the other W’s. Who are you working with? What do you do for them? What is the problem that you solve? And what is the result?
Once you’ve refined your “soul” purpose, it’s much easier to refine your marketing and focus on your ideal clients…
