The Soul Purpose Of Your Business

Pete Mohr
3 min readJun 1, 2022

What’s the Heart of your Business?

Running a business may seem like a complex set of tasks, goals, and revenue-generating tactics, and in one way, it is. However, the core element that drives your success is what could be called the heart of your business. What values do you hold dear? What makes you get up in the morning? And most importantly, why do your customers love you and want to do business with you?

Identifying the heart of your business isn’t about getting mushy — it helps you identify the energizing pulse behind your core value. That’s what attracts your clients and motivates you to grow your enterprise. But to fully appreciate your “soul” purpose in entrepreneurship, let’s explore a few key tenets.

Mindset is Everything

We’re always talking about the entrepreneurial mindset: risk tolerance, a passion for progress, and so on. But let’s not forget the most important aspect of mindset: your deep understanding of your Why. Why did you launch your business?

That “Why” leads to the other W’s. Who are you working with? What do you do for them? What is the problem that you solve? And what is the result?

Once you’ve refined your “soul” purpose, it’s much easier to refine your marketing and focus on your ideal clients. But most of all, you must gain the confidence you need to competently serve your clients. That only happens with a mindset of “yes, I know what I’m doing and why I’m doing it, therefore I know whom to serve!” As I always say, Clarity leads to Confidence which leads to Competence, which ultimately builds momentum for your business.

Done is Better Than Perfect

Whether you grew up in a highly competitive environment or have experienced a lot of naysayers throughout your life, it’s tempting to seek perfection. I can confidently say that most entrepreneurs are at least a little bit perfectionist. You want things to be right — or else, you may fail!

However, perfectionism is rarely attainable, and the pursuit of it can hold you back from your goals. Perfectionism and procrastination go hand-in-hand.



Pete Mohr

Helping business owners transform from operators to owners of their businesses.