The Top Pricing Myths of Entrepreneurship

As I’ve written about before, one of the top reasons that businesses fail is that they incorrectly price their products. You need to find the “Goldilocks” zone of your pricing — not too high, not too low, just right for your target market.

Many new business owners assume that higher prices lead to higher profits. However, they also want to lower their prices to lure customers away from…

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