What do you do? Many of us were raised to define ourselves by our professions. But what if our profession isn’t easily described?
After all, you’re not just an “entrepreneur.” But saying you’re a “retail store owner” or “personal trainer” doesn’t quite cover it, either.
Your situation is complicated. And that can make it difficult to expand your professional network. When you’re at a networking meet-up and you hear the inevitable question, “What do you do?” you may not know what to say.
As an entrepreneur, you must prove your subject matter expertise while connecting with your ideal audience. To make the greatest impact, define more than “what you do.”
Define how you do it and who you are. From there, it’s much easier to make valuable connections — and avoid that awkward conversational pause!
Find Clarity For Yourself, Not Just Your Team
If you’ve read some of my other articles, you know I’m big on clarity. You must clarify your business’s key promise and purpose, so that you can develop competence that leads to confidence.
