As an entrepreneur, you’re creative, innovative, and eager to achieve new levels in your business. Often, that translates into a bit of a squirrel brain. There are so many wonderful opportunities — why say no to any of them?
However, that’s how business owners get overwhelmed and stalled. That shiny new equipment or exciting product idea sounds amazing. But if you take on too many projects or investments that don’t suit your business, you’ll be left without a clear direction.
And that, unfortunately, is a recipe for frustration among both yourself and your team.
What’s Your Why?
Let me tell you a story.
A charming little taqueria opens up in a big city. Despite going up against well-known restaurants, they gain a loyal following. They’re known for their tasty sauces and unique taco fillings.
The business does so well that they open a new location. And another. And another. And another. The menu keeps expanding. The owner decides to broaden their target audience by installing big-screen TVs and beer taps. They push their staff to reach Taco Bell-levels of speed.
Suddenly, their revenue drops. The multiple locations go empty most of the day. Employees quit one by one. The once-loyal customers stop…
