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To be a successful entrepreneur, you must become a leader. And to become a leader, you must earn your audience’s trust.
Your personal brand is a large part of that. But it’s more than your profile picture or email sign-off. It’s essentially your reputation
When people know and respect you, they’re more likely to consider your business. That’s especially true for solopreneurs and service providers!
So, establishing your thought leadership is vital to a strong personal brand. But how do you do that?
Hint: It takes more than LinkedIn connections or fancy websites.
Let’s take a look.
Become Visible
Your first step is to make your online presence both visible and relevant. Determine what people are seeing about you and your business — or if they’re seeing you at all! You can’t refine your personal brand if you’re not showing up in Google results.
So, start with an audit to discover how you can improve. Look for gaps between your professional identity and your digital presence. If someone Googles “Peter Mohr,” for example, they…
